
With just two more days left in the 2011 edition of SXSW, the music festival is currently on its final breaths. Initially beginning in 1987 as an industry only meeting of music’s puppets and puppeteers, the spring shindig has since evolved into one of the yearly go-to destinations for bands and fans alike with the number of performances only rivaling the number of Lone Star empties crushed and overflowing Texas garbage cans. (The growth in music event registrants alone, from just 700 in 1987 to 2011‘s nearly 12,000, shows the festival’s rapid expansion.) But back in 1998, before the internet had proper legs and music blogs were called magazines, it was still limited to those in the know. It was also the year comedian Fred Armisen (then drummer for Chitown’s Trenchmouth) decided to head down to Austin and film a five part video “guide.” Posing as various journalists (from offensive to ignorant to very funny), he misleads both famous and non-famous industry types in bits that are more amusing than the majority of his later comedic work (including SNL and his current Portlandia vehicle). Among others Steve Albini, Janeane Garofalo, and Pavement all get interviewed and the fine folks at Stereogum were nice enough to post/host all five segments. It’s not equivalent to actually attending the Austin festival, but then again, a few laughs is far better than actually fighting the crowds for a free PBR and a chance to see Tyler the Creator play a heedless joke on his newly initiated OFWGKTA cult. Head here to watch the clips.
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