Guerrilla Marketing FAQ
Hey there. We've compiled a short list of frequently asked Guerrilla Marketing questions for you. If you have additional questions or need more info, please feel free to contact us at 877-306-2954 , Monday through Friday, 8am to 6pm CST, or by email at guerrillamarketing@veoba.com.
2. What will VEOBA’s Guerrilla Marketing group do for me/my band?
3. What are the benefits of working with VEOBA’s Guerrilla Marketing Group?
4. Why do I need 6 weeks of lead time?
5. Can’t I do all this myself?
6. What can I do to get the best Guerrilla Marketing from VEOBA?
7. What if there is a service I want to order that is not listed on the VEOBA website?
8. What if I have some other questions that are not listed here?
1. What is Guerrilla Marketing? (Back To Top)
Guerrilla Marketing is also known as Street Team Marketing. We have a network of partners scattered throughout cities in America to help create a unique marketing campaign for you by postering, flyering, and handing out promotional materials in key areas where your audience (and future audience) live, work, and socialize. VEOBA’s Guerrilla Marketing can help with the exposure of your band … your brand. It’s perfect for any new band trying to create a buzz, and also for any band on tour rolling into cities they have never played before.
2. What will VEOBA’s Guerrilla Marketing group do for me/my band? (Back To Top)
VEOBA will manage your outdoor advertising with aggressive care. Two keys words: Aggressive and Care. After we blanket the city, or cities, of your choice with fliers/stickers/posters … future fans will possibly come out of the woodwork excited to see your band by the time you arrive to play.
Depending on your goals and needs, VEOBA can:
- Show you the best way to approach real opportunities in one or more markets.
- Suggest the marketing campaign that best suits your band & budget.
- Execute your creative message in the most efficient way possible.
- Spread your name faster than a California forest fire! No, No … we do not condone arson.
3. What are the benefits of working with VEOBA’s Guerrilla Marketing Group? (Back To Top)
We are your partner (another key word)! Any success and excitement built through the campaign means a lot, not only to you, but to VEOBA as well. Okay, it might even mean more to us than it does to you. We are flexible to your needs and our resources are extended to you on an as-needed basis.
Think of VEOBA’s Guerrilla Marketing Division as a laboratory having successfully cloned several of you. As a result, you can continue focusing on improving your band without compromising the time it takes to go out and promote it. We will execute each campaign with a high level of determination and passion.
Every campaign is unique and to that VEOBA brings to the table:
- Fun, creative, smart, and innovative people.
- The ability to turn strategic, creative ideas into persuasive marketing communications.
- An objective perspective free of internal politics and bias (we are your partner, but not your band-mate).
- Knowledge of the different media outlets and how to get the best return-on-investment (ROI) for your dollar.
- A holistic / grassroots approach to marketing (not some snooty approach).
- Accountability! When you arrive in your desired location(s), you will see our work.
4. Why do I need 6 weeks of lead time? (Back to Top)
Actually its not you, it's us. We need a minimum 6 weeks of lead time to manage an effective campaign for you. This includes 2 weeks to print, prep, and ship your order, and 1-2 weeks to execute the campaign. This leaves you with a minimum 2-3 weeks of effective marketing. We could lie to you and tell you we could do it in less time, but we like you too much. It's best just to trust us on this one.
5. Can’t I do all this myself? (Back To Top)
Yes, you are completely capable of doing this all by yourself IF this is just in your home town … but how are you going to be in every target city on your next tour? Even if it is just in your home city, we want to be the ones worrying about getting it done. Focus your time on what’s important to you: writing music and band practice. Let VEOBA focus your marketing campaigns on the right walls, shops, corners, venues, retail outlets, clubs, and people. We will not waste time in the wrong areas. You might know your city, but we have teams that know hundreds of cities.
6. What can I do to get the best Guerrilla Marketing from VEOBA? (Back To Top)
- Set high standards. Really. Half-assed goals get half-assed results. Aim high!
- Set your goals based on what you want to accomplish. We have ideas, but you know what you really want … we are here to help
- Communicate with us. Please. VEOBA is awesome … but we are not mind readers.
- Have a final say / contact person within the group. We want to take directions from one person speaking for the entire group. This makes communication stronger.
- Ask us as many questions as you want ... don’t be shy. Questions are always easier to answer before a campaign has launched.
7. What if there is a service I want that is not listed on the VEOBA website? (Back To Top)
Call or Email VEOBA. We can see if we can get you what you are looking for, or at least point you in the right direction on where to find it.
8. What if I have some other questions that are not listed here? (Back To Top)
Call VEOBA … email VEOBA. We are here to help you get what you want. No question is a waste of time. We understand that not everyone has gone through this process, so we are here to help you out… not to be snobby and uptight. This is not some Cool Kids Blog… this is VEOBA.
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